Henry Becket - Chief Enthusiast

Ideas at Work is the brainchild of Henry Becket, who has probably written and directed more child-targetted TV ads than anyone else working in Europe. He has made over 2,000 commercials in the UK, Spain, Belgium, Italy and Czech Republic, and in a typical year has something like 100 commercials on air in perhaps 50 markets around the world. There is hardly a major toy brand on which he hasn't worked.

As well as an ever-growing group of freelancers with specialist skills in numerous disciplines, he is joined by a small team of experts - in licensing, finance, TV production & management, international marketing and PR. Together, the team are continually evaluating and developing new concepts to bring to market.